Tough Love Report

Growing from 30-100 people can be both an exciting and daunting experience. Companies on this journey will have already been through a lot to get product /market fit, initial revenue, a decent client base, market differentiation, and most likely are now funded to really scale. But it’s at this stage of growth that so many companies stumble. Taking too long to navigate to the next stage of growth can make all the difference in whether emerging tech companies have time to gain a competitive edge and the continued interest of investors.

It requires a very different skill set and leadership team to take a company from 30-100 employees, so to delve deeper we spoke to a select number of highly regarded CEOs at B2B SaaS companies who have already gone on this successful journey. The insights and learnings taken from these interviews with people who have been there and done should mean you don’t have to learn the hard way.

Research and interviews were conducted August 2016 with SaaS organisations ranging in size and sectors. Each interview aimed to establish the background of the organisation and the CEO’s experience of maintaining and developing their culture and values over time. Specifically, we were uncovering insights on the main challenges and opportunities they’ve encountered when taking businesses through a steep growth period.


Download our invaluable guide to delve into the challenges of growing from 30-100 employees. It contains 10 in-depth interviews with those that have been there and done it, so you don’t need to learn the hard way.